Credit Show 2008

Supported by:

Exhibitor Information: Marketing The Event

In total, the Credit Show will deliver over 1.5 million marketing impressions

The Credit Show will be supported by a carefully planned and thorough marketing campaign.

A comprehensive through-the-line marketing campaign using advertising, inserts and direct mail will focus on delivering pre-registrations to the event. High levels of exposure for the event start from January 2009, with all activity designed to drive awareness and response. In addition, a well-planned and executed PR campaign will put the Credit Show front of mind with the key professionals who should be attending the event.

New media, in the form of websites and email activity, will be used to deliver peer-to-peer awareness. Online advertising within carefully selected websites and online newsletters will drive visitors through to the Credit Show website, and from there straight to pre-registration. Once a potential visitor’s details have been captured, we will begin to communicate directly with them using specific, targeted messages right up to the show, giving them more and more reasons why they have to attend.

In total, the Credit Show will deliver over 1.5 million marketing impressions.

This equates to:

Advertising - circa 500,000 impressions

Including titles such as: Business Money, Credit Management, Credit Today, Consumer Credit, Business Money, Financial World, Leasing Life, Motoring Finance, plus various institute and association newsletters

Direct Mail - circa 61,000 impressions

Using targeted industry mailing lists.

Email - circa 1,000,000 impressions

Using comprehensive database of industry contacts, sent regularly from 4 months out.

Online Activity

Exposure on our very own website dedicated to the show.